The Challenge
The NYC Board of Elections needed to educate millions of voters on the Ranked Choice Voting system ahead of the June Primaries. With a tight deadline and a diverse population, the campaign required a swift, high-impact messaging strategy across all five boroughs.
The Approach
We drew inspiration from cinematic sci-fi worlds and the energy of e-sports arenas. The film juxtaposes high-octane visuals with intimate character moments, showcasing the community, passion, and artistry of gaming. Our team blended live-action shoots with cutting-edge VFX to build a world that feels both futuristic and human.
The Results
Our strategic media mix generated over 22.4M impressions citywide, driving maximum awareness under tight deadlines. Contact us to request the full case study and performance breakdown.
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More Work
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