The Challenge
With the beautiful game making its way to the city we call home, the New York New Jersey Host Committee needed a partner capable of operating at tournament speed — integrating media, sponsor visibility, fan engagement and real-time travel communications into one cohesive regional system.
The Approach
Unlike traditional campaign asks, this was a live, multi-state communications operation. We developed and executed a unified media and communications system across radio, social and OOH to drive fan attendance, elevate sponsors, and promise precise, coordinated movement across New York and New Jersey during the tournament, treating it as a live, evolving ecosystem – not just a media calendar.
The Results
Leading into a major global event, MCG brought critical travel demand management and safety information to audiences throughout the NYNJ region over a 100+ day campaign, generating 431M+ impressions. Our campaign answered the public's questions, addressed public-facing challenges for FIFA, and contributed to the success of the 2026 World Cup.
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More Work
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