Work people notice. Work people understand. Work people trust and act on.
Government and nonprofit campaigns have to work harder.
They must make complex information clear, reach people across neighborhoods and languages, build trust, withstand public scrutiny, and inspire action.
At Malone Creative Group, we give public-sector work the same strategic, creative, and media rigor expected by global brands. Then we raise the standard, because public messages carry public consequences.
Great creative with nowhere to go is a missed opportunity. Media without a powerful idea is only placement.
At Malone, audience insights inform the idea. The idea informs the media strategy. Performance data helps us strengthen both.
Clients can engage us for one part of the assignment or a fully integrated campaign.
Government campaigns deserve more than a reduced version of commercial advertising.
We bring the strategic discipline and creative ambition expected by global brands, along with the additional rigor public-sector work demands.
Our team is prepared to navigate complex and sensitive subject matter, multiple stakeholders and approval processes, language and accessibility requirements, fixed launch dates, urgent timelines, and detailed documentation.
We understand the responsibility that comes with managing public funds. From initial strategy through launch, optimization, and final reporting, we bring transparency, careful stewardship, and accountability to every assignment.
We understand the process. We protect the idea. We deliver both with accountability.
NYC Department of Transportation
NYC Public Schools
NYC Department of Health and Mental Hygiene
NYC Emergency Management
NYC Fire Department
NYC Board of Elections
Through this work, we have helped people access mental health support, understand election changes, make safer decisions, prepare for emergencies, discover career opportunities, and connect with essential public services.
Our experience is rooted in some of the country’s most complex and diverse communities. Our capabilities are built to serve public-sector clients across cities, states, regions, and national audiences.
Malone Creative Group is a women- and minority-owned agency with certifications that include:
Our certifications reflect who we are. Our work proves what we can do.
Bring us the brief, the mandate, the deadline, and the communities you need to reach.
We will bring the strategy, creativity, media expertise, cultural intelligence, and accountability required to move the work forward.
When the Message Matters, the Agency Matters.
Let's create a campaign people notice, understand, and act on.
