The Challenge
Emergency information only works if it reaches everyone. NYC Emergency Management partnered with The Group to increase awareness and drive subscriptions to Notify NYC, the city's official emergency alert system, with one simple action: text "NOTIFYNYC" to 692-692.
The Approach
We drew inspiration from cinematic sci-fi worlds and the energy of e-sports arenas. The film juxtaposes high-octane visuals with intimate character moments, showcasing the community, passion, and artistry of gaming. Our team blended live-action shoots with cutting-edge VFX to build a world that feels both futuristic and human.
The Results
By combining strategic media planning with inclusive storytelling, the campaign expanded the reach of Notify NYC and helped more New Yorkers stay informed when it mattered most.
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More Work
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