Media Planning & Buying

Our team develops data-informed media strategies, negotiates and purchases placements, monitors performance, and continually optimizes campaigns to improve results.

Our Process

Understand

We define the business challenge, communications objective, priority audiences, desired action, budget, timing, and market requirements.

Investigate

We examine audience behaviors, media habits, geographic patterns, cultural influences, competitive activity, and channel opportunities.

Strategize

We determine the role of each channel and build an integrated approach around the campaign objective.

Plan

We develop the channel mix, budget allocation, timing, reach, frequency, targeting, and placement recommendations.

Negotiate & Buy

We evaluate inventory, negotiate rates and added value, secure placements, and manage campaign documentation.

Launch & Manage

We coordinate trafficking, verify placements, monitor delivery, manage vendors, and protect the campaign investment.

Optimize

We review performance and make informed adjustments to strengthen delivery and improve results.

Measure

We report campaign performance, reconcile the investment, capture key learnings, and identify opportunities for the next campaign.

View Case Studies

FIFA World Cup 2026™ NYNJ Host Committee | Media Agency of Record

NYC Public Schools | Teacher Recruitment

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Connect with our team to access unredacted campaign metrics and execution blueprints.