The Assignment

New York City has always been at the forefront of financial and political initiatives. So it was no surprise when they became one of the first cities in the United States to try their hand at ranked-choice voting. But such a change in voting procedures, especially novel ones such as this. To help curb the confusion, The Civic Engagement Commission partnered with The Group to help plan their Ranked Choice Voting campaign.

Tapping into our library of ethnic media vendors, The Group planned and executed a radio, digital, and print campaign amongst ethnic communities across the five boroughs.